Facebook, YouTube, WhatsApp, Messenger, Instagram, and Twitter are some of the top 10 social media platforms for 2019. These free marketing tools are very powerful with nearly 3 billion people worldwide, expected to use social media this year.
Social media is an important part of your web marketing roadmap. Giving you the opportunity to connect with your customers and prospective customers. It can be an insightful way to learn more about who they are, while nurturing closer relationships with them.
Create a social plan
that you can manage
Social media marketing requires clear goals and a structured approach when it comes to managing your accounts. It’s not necessary to join every social platform when you’re starting out. You may only want to focus on Instagram and Facebook to begin with, or LinkedIn and Twitter. It really does depend on your customers and what you can realistically manage on a regular basis.
As per email marketing, you will need to set aside a regular block of time to plan and create quality content that will capture your customers’ attention. A good social media plan focuses not only on your images, video and copy but also your ability to respond to comments and messages from your customers within a satisfactory time frame. You’ll need to become an active participant on each platform. And able to monitor and analyse your overall advertising spend and results.
Questions we like to ask up front are:
- What platforms do you want to start with?
- Where is your audience hanging out?
- What would you like to talk about and share?
- How frequently do you want to post?
- What type of media do you want to use? Video? Images? Graphics?
- Who is going to be helping to manage the social media accounts?
- What’s your monthly advertising budget for social media?
We can help steer you in the right direction when it comes to smart tools to help with scheduling, posting and tracking.
Just be warned, social media is fun, addictive, distracting and time consuming. So you do need to learn how to step back every so often and assess how you’re really going.
What we do
to help you keep on track
Displaying your social media icons and embedding your Facebook or Instagram feed on your website, is a great way to let customers know you are posting content regularly. It gives them the opportunity to communicate directly with you from their preferred platform.
To help keep you on track, we have a simple package that includes a 30 minute discovery meeting, initial research and a social marketing roadmap with recommendations in regards to platforms, target audiences, content, advertising budget, keywords, hashtags and posting frequency. See our pricing page for details.
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