Give customers reasons to find you
It makes sense to broaden your reach and be seen on the social media platforms that your customers frequently visit to catch up with their friends and families.
After all the ultimate goal is to make it easy for your customers to find you. So if they’re not coming to your website or visiting your store straight away, you have the opportunity to be seen where they like to hang out and remind them that you’re here.
Then with engaging content, the aim is to steer them towards your call to actions – visit our website; buy our products; call our reservations office; book an event; sign up for our email newsletter etc.
The more visible you are, and the more you engage, the more likely your customers are to contact you.