Nature’s Fleece

Online Shopify store

Unique story

Nature’s Fleece is an innovative New Zealand company. They develop and produce woollen products, 100% sourced and made in New Zealand. Their Silken Wool booties and rugs are made with a focus on innovative design, functionality, and environmental sustainability.

The business required the design, development and setup of an online store to launch their products to the world… and for new designs in the pipeline.

Project Management
Online Store Consulting
Website Design & Development
Store Setup & Development
CMS Training
Website Support & Maintenance


After consulting with Nature’s Fleece on their products and strategy, we recommended developing their online store on Shopify’s platform. A professional photo shoot was organised to showcase their unique products and to also appeal to their end customers.

Get in the Loop worked with their management team, creating a check list of all the tasks that were required to launch their online store. We provided the framework and page structure, and were responsible for the input of all content. The Nature’s Fleece team provided images, artwork and copy.

Key objectives for the Nature’s Fleece team moving forward are to:

  • manage their online store in-house
  • easily create new products, options, up-sells, and promos
  • manage their live inventory in real-time
  • integrate seamlessly to their accounting system and postal service
  • ensure back ups for orders, products and customer information happens automatically daily